Legal

Terms of Use & Privacy Notice

Effective date: 29 June 2026  ·  Version: 1.0

Terms of Use

1. These terms

These Terms of Use (“Terms”) govern your access to and use of the content published by Dromologue (“Dromologue”, “we”, “us”, “our”), including content on dromologue.ai, our Substack publication at https://blog.dromologue.ai/, and any related newsletters, articles, essays, frameworks, diagrams, presentations, downloads, and other material we make available (together, the “Content”).

By accessing or using the Content, you agree to these Terms. If you do not agree, please do not use the Content.

2. Definitions

“Content” means all material we publish or make available through our Channels, in any format, including text, essays, articles, newsletters, frameworks, methodologies, models, diagrams, images, logos, audio, video, code, templates, and downloadable files.

“Channels” means our website at dromologue.ai, our Substack publication, our social-media accounts, our emails, and any other platform through which we publish Content.

“You” means the individual or organisation accessing the Content.

3. Ownership and intellectual property

The Content is owned by Dromologue or its licensors and is protected by copyright, database rights, trade-mark law, and other intellectual-property rights. All rights not expressly granted to you are reserved.

This includes our named frameworks, methodologies, and models, and their structure, naming, and presentation, whether or not marked as proprietary. Nothing in these Terms transfers any intellectual property to you.

4. Permitted use

We want our Content to be read and shared. Subject to these Terms, we grant you a limited, non-exclusive, non-transferable, revocable licence to:

  • access and read the Content for your own personal or internal business purposes;
  • share links to the Content;
  • quote short extracts, provided you do not distort their meaning, you attribute them clearly to Dromologue, and you link to the original where the format allows.

“Short extract” means no more than 150 words from any single item of Content.

5. Restrictions

Except as expressly permitted in clause 4, or with our prior written permission, you must not:

  • copy, reproduce, republish, distribute, or redistribute any substantial part of the Content;
  • sell, licence, rent, or otherwise commercialise the Content;
  • create derivative works from the Content, or adapt, translate, or repackage it;
  • remove, obscure, or alter any copyright, trade-mark, attribution, or other proprietary notice;
  • present the Content as your own, or in a way that suggests an endorsement, partnership, or authorship that does not exist;
  • use any automated means, including scraping, crawling, or harvesting, to extract or collect the Content, except for search-engine indexing that respects our published instructions;
  • use the Content, in whole or in part, to train, fine-tune, evaluate, or develop any machine-learning or artificial-intelligence model or dataset, without our prior written permission;
  • use the Content in any way that is unlawful, misleading, or harmful, or that infringes the rights of others.

6. Trade marks

“Dromologue”, the Dromologue logo, and our framework names are trade marks of Dromologue, whether or not registered. You may not use them without our prior written permission, except to refer accurately to us or our Content with proper attribution.

7. No professional advice

The Content is provided for general information and education. It is not professional advice and must not be relied on as such. In particular, the Content does not constitute consulting, legal, regulatory, financial, investment, tax, or technical advice tailored to your circumstances.

Reading the Content, subscribing, or contacting us does not create a consultant-client or any other professional relationship. Before acting on anything in the Content, obtain advice from a suitably qualified professional who can consider your specific situation. Any action you take on the basis of the Content is at your own risk.

8. No warranties

The Content is provided “as is” and “as available”. To the fullest extent permitted by law, we make no representations or warranties of any kind, express or implied, about the Content, including as to its accuracy, completeness, currency, reliability, or fitness for a particular purpose.

The Content reflects our views and analysis at the time of publication. It may contain opinion and forward-looking statements, it may become out of date, and we are under no obligation to update it. References to laws, regulations, standards, tools, or market data are included for general illustration and may change.

9. Third-party content and links

The Content may refer or link to third-party material, websites, tools, or sources. We do not control and are not responsible for third-party content, and a reference or link does not imply endorsement. Your use of third-party material is governed by that third party’s own terms.

10. Comments and contributions

Where our Channels allow you to post comments or other material (“Contributions”), you are responsible for your Contributions. You must not post anything that is unlawful, defamatory, infringing, confidential, or offensive.

By posting a Contribution, you grant us a worldwide, royalty-free, non-exclusive, perpetual licence to use, reproduce, display, and adapt it in connection with our Channels and Content. We may remove any Contribution at our discretion.

11. Limitation of liability

Nothing in these Terms excludes or limits our liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, or for fraud or fraudulent misrepresentation.

Subject to that, and to the fullest extent permitted by law, we will not be liable to you for any loss or damage, whether in contract, tort (including negligence), breach of statutory duty, or otherwise, arising out of or in connection with your use of, or inability to use, the Content, including any indirect or consequential loss, loss of profit, loss of business, loss of data, or loss of goodwill.

If you are using the Content as a consumer, these Terms do not affect your statutory rights.

12. Indemnity

You agree to indemnify us against any losses, liabilities, costs, and expenses (including reasonable legal fees) arising from your breach of these Terms or your misuse of the Content.

13. Privacy

How we collect, use, and protect personal data is set out in the Privacy Notice below, which forms part of these Terms.

14. Changes

We may change, suspend, or withdraw any Content at any time. We may also update these Terms from time to time. The version in force is the one published on our Channels when you access the Content, and the effective date above shows when it last changed. Continued use after a change means you accept the updated Terms.

15. Governing law and jurisdiction

These Terms, and any dispute or claim arising out of or in connection with them, are governed by the law of England and Wales. The courts of England and Wales have exclusive jurisdiction, except that, where you use the Content as a consumer resident elsewhere, you may also have the benefit of the mandatory laws and courts of your country of residence.

16. Contact

Questions about these Terms, or requests for permission, can be sent to transform@dromologue.ai.

Privacy Notice

Effective date: 29 June 2026  ·  Version: 1.0

This Privacy Notice explains how Dromologue collects, uses, stores, and shares personal data when you visit dromologue.ai or interact with our Channels. It applies alongside the Terms of Use above and is issued under the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and (where applicable to EU residents) the EU General Data Protection Regulation (EU GDPR 2016/679).

P1. Who we are

The data controller is Dromologue. You can contact us at transform@dromologue.ai.

P2. What personal data we collect and why

We collect personal data in three contexts, each with its own legal basis.

Website analytics. When you visit dromologue.ai and consent to analytics, we collect data about your visit via Google Analytics 4: pages viewed, approximate geographic region (country or city), device type, browser, and referring source. We do not collect your name, email address, or precise location through analytics. The legal basis is your consent (Art. 6(1)(a) UK/EU GDPR). For visitors in EU, EEA, UK, and Swiss jurisdictions, analytics are only activated after you accept via the cookie banner. You may withdraw consent at any time using the “Cookie preferences” link in the footer.

Newsletter subscription. If you subscribe to our newsletter via Substack, Substack collects your email address (and optionally your name) on our behalf. We use this to send essays and updates. The legal basis is your consent. You may unsubscribe at any time using the link in any email we send.

The Dromologue AI Feed (daily email). If you subscribe to the AI Feed on this site, we collect your email address and the dates on which you subscribed, confirmed and, if you choose to, unsubscribed. We use it to send one message each morning carrying that day’s AI Feed entry and any new Note. The legal basis is your consent, which you give by clicking the confirmation link we send: we add nothing to the list until you do. Every message carries a one-click unsubscribe link, and you can also unsubscribe by writing to transform@dromologue.ai. The address is stored by our hosting provider and the message is delivered by Resend, our email provider. If you unsubscribe we keep your address rather than deleting it, on a list we send nothing to, so that no later import or mistake puts you back on the list; tell us if you would rather we erased it entirely and we will.

Enquiries and correspondence. If you contact us by email, we receive and retain your email address and the content of your message in order to respond. The legal basis is our legitimate interests in responding to enquiries directed to us (Art. 6(1)(f) UK/EU GDPR).

We do not use your data for advertising, profiling, or automated decision-making, and we do not sell it to any third party.

P3. Cookies and local storage

We use two kinds of client-side storage:

Consent preference. We store your cookie consent choice in your browser’s localStorage under the key dromologue_consent. This is not a cookie and does not leave your device; it exists solely to remember your preference between visits. It is retained until you clear it (via “Cookie preferences” in the footer) or clear your browser storage.

Analytics cookies. Google Analytics sets cookies (_ga, _ga_*) only after you have consented. These are used to distinguish visitors and sessions. They are set by Google’s domain and are subject to Google’s own data practices.

No other cookies are set by this site.

P4. Data processors and international transfers

We share data with the following processors, who act under our instruction:

Google LLC provides Google Analytics 4. Data may be processed in the United States. Google participates in the EU–US Data Privacy Framework and processes EU/UK personal data under Standard Contractual Clauses. See Google’s privacy policy.

Substack Inc. provides our newsletter platform. Data may be processed in the United States under Standard Contractual Clauses. See Substack’s privacy policy.

We do not share personal data with any other third parties, except where required to do so by law.

P5. Retention

We retain personal data only as long as necessary for the purpose for which it was collected:

  • Analytics data is retained in Google Analytics for 14 months, after which it is automatically deleted.
  • Consent preference is retained in your browser’s local storage until you clear it or reset your preferences.
  • Newsletter data is retained by Substack until you unsubscribe, at which point Substack removes your address from our distribution list.
  • Correspondence is retained for as long as reasonably necessary to handle your enquiry and for a reasonable period thereafter, typically no longer than two years.

P6. Your rights

Under UK and EU data protection law, you have the following rights in relation to personal data we hold about you:

  • Access: to receive a copy of the personal data we hold about you.
  • Rectification: to have inaccurate data corrected.
  • Erasure: to have your data deleted, where we have no overriding lawful reason to retain it.
  • Restriction: to limit how we use your data while a dispute is resolved.
  • Portability: to receive your data in a structured, machine-readable format where processing is based on consent or contract.
  • Object: to processing based on legitimate interests, on grounds relating to your particular situation.
  • Withdraw consent: at any time, without affecting the lawfulness of processing before withdrawal. For analytics, use the “Cookie preferences” link in the footer. For newsletters, unsubscribe via any email.

To exercise any of these rights, contact us at transform@dromologue.ai. We will respond within one month. We may need to verify your identity before acting on a request.

P7. Complaints

If you are in the UK and believe we have handled your personal data unlawfully, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO): ico.org.uk  ·  0303 123 1113.

If you are in an EU member state, you may lodge a complaint with the supervisory authority in the country where you live or work, or where you believe an infringement occurred.

We would prefer to resolve any concern directly; please contact us first.

P8. Changes to this notice

We may update this Privacy Notice from time to time. The effective date at the top shows when it last changed. We will not retroactively reduce your rights under any previous version without your consent.

P9. Contact

For any privacy question or data subject request: transform@dromologue.ai.