How we use AI

Every idea, method and framework we propose on this site and in our practice is obsessively crafted by humans, based on our experience.

We do use AI to generate some page content though; we are not the Bloomsbury group. We care less about perfectly shaped sentences and more about messily shaped organisations and how we can help them.

The reason is simple. Our content changes as our ideas and frameworks are improved through use. Small details matter, and this can happen quite frequently. All our content is curated as a set of very detailed outlines and, once generated (turned into sentences with nouns and verbs), is carefully reviewed, edited and only then posted. In the end, it’s more effective to keep the content up to date than to wait for re-writing cycles.

We always ask you to reach out and talk to us; you be the judge at that point.

AI was not used in writing this specific content. That would be an ironic step too far…