Essays

What we are thinking about, and arguing about, from working with AI inside large organisations. Every one is written by us, never by AI.

2 Oct 2026
What Value do we Seek and Why Can't we Find it?
The reason AI often fails to meet expectations is that expectations are ill defined and usually constrained by some organisational scope.
13 Sep 2026
Skills Describe the Jobs to be Done
Why we need to talk FROM skills TO Agents and not the other way around.
1 Sep 2026
Why it’s really different, this time.
Why industries must (and will) reconfigure themselves for AI

Deep Cuts

The thinkers behind the method.

Organisational Prompts is a series of essays that are more conceptual and look at the foundations of management, engineering, philosophy and other subjects. It is what we have been reading to inform our practice. We hope these essays inspire you to read further and engage with us.

10 Oct 2026
Lakoff: You Named It in the First Week